Acne Case Study

corporate communication

This case study explored the development of Acne Studios' brand identity and its application within a sustainability report. Through research, visual strategy, and editorial design, I found how the brand was shaped to communicate its values, mission, and commitment to environmental responsibility.

Research

Getting to know the brand, Brand Guidelines

Looking into Acne's brand guidelines, corporate language, vision, mission, and goals. Understanding the way they communicate with their target audience and consistent stylistic choices. Specifically, learning about Acne's history with sustainability and current actions ang goals the company takes towards it.

The Process

Creating the Report

Acne follows dynamic almost unconventional styles in layout while still keeping it minimalistic and organized. A common theme was creating visual interest by focusing on just a single subject and placing elements with clear intention.